Draft Logo Project

For my draft logo project I decided to create a woman lifting weights. I wanted to make it very clear that it was a woman, so I decided to add a ponytail to make it distinct. This idea relates to my topic because I am discussing fitness and the impact that it has on people. My design process was originally just to have a stick figure lifting weights, then as I explored illustrator I decided to add some gradient scales and make the picture more colorful with the pop of red. The red character is the most significant element I have in my design, because it is the focus. I made the character a red color to help my viewers see that the person is the main idea behind my logo.

My design process started off with my initial sketches. I looked at other logos for inspiration and then discovered the Plancast Penguin, which was one our readings. They discussed a “Directional shift”, and for them, it was bringing in a character. I thought to do the same so I added a character in mine. Then later added the gradient circle in the background to really tie everything together.

After creating my logo then re-reading our assignments this week, I think I will want to add some lettering to my photo. Jessica Hische, a San Fransisco designed that we got the opportunity to learn about, inspired me with her lettering and illustration. I want to take some of the concepts that she talked about and put it into my final draft for this project.

Adobe Illustrator was a little challenging for me so I decided to stick with the basics. I mainly used the rounded rectangle tool for most of my logo, creating the weights and my character. Then played around with color and the gradient scale. I did not use any photos from the web and all of these images are my own, I am thinking for my final draft I might use a photo of a stick figure from online to help it look more neat. I already have a few ideas in my head to improve my logo for the final draft. Thank you for reading!